Online, there are hundreds, if not thousands of opportunities for a business to grow. With the help of SEO, you can improve a website’s ability to rank in the search engine results which increases the chance of getting found by potential customers.
Using our own tested methodology, our SEO packages help websites attain first page ranking. The packages include effective on-page optimization and link acquisition achieved through a mix of editorial submissions, guest blog outreach, video postings, and other link-building activities.
How to Determine If the Campaign Should Be Under an Organic or Local Package?
Organic SEO is ideal for websites that do business online or are competing nationally. Usually these are internet-based businesses that do not have brick-and-mortar stores.
Local SEO, on the other hand, works best for any business with an actual geographical location also looking to drive foot traffic to a particular physical address.
What are the differences?
Organic – independent of geographic location
Local – tied to a physical store or office
Ranking and SERP
Organic – goal is to rank high in organic results
Local – goal is to get into the local listing pack (snack pack)
Organic – obtain high quality, niche-related links to increase relevance in the eyes of Google
Local – increase local visibility through citations, which include consistent mention of the business name, address and phone number
The choice of doing Organic or Local SEO depends on the nature of the business. If your client’s business is not tied to any location, you would want to go for an Organic SEO campaign. On the other hand, if your client’s business offers products or services in a particular geographical area, Local SEO would be the best choice.