Here are the details that should display on the PPC campaign screen:
PPC Graph – Shows the daily trend of their campaign including performance factors such as the number of clicks per day.
These are the important details you will see below the PPC graph:
Clicks – Whenever someone clicks your ad, Google Adwords counts that as a “click”. Remember that a click is counted even if the person does not reach your website.
Impressions – This is measured on how often your ad is shown. We count it as an “impression” each time your ad is shown on a search result page or other site on the Google Network.
CTR (Click-through Rate) – This is a metric that measures the number of clicks advertisers receive on their ads per number of impressions.
Average CPC – This refers to the actual price you pay for each click in your PPC marketing campaign.
Cost – The total cost of a specific keyword. This is measured by multiplying the number of clicks and the average CPC.
Avg. Position – A statistic that describes how your ad typically ranks against other ads.
Conversion – One of the most important factors to consider when doing PPC. It is measured differently based on your program’s goals; whether it is signing up or making a sale.
Conversion Rate - The average number of conversions per ad click; shown as a percentage.